People need to learn how to declutter their home and Sarah Muller figured out how to help them with an online business. She doesn’t actually go to their house but rather, she teaches them remotely through online coaching. Learn as Sarah Muller teaches us the step-by-step process to coach online.

How Sarah Mueller Makes Money for Her Family

Sarah teaches people how to clean up messy homes, declutter, and organize, and she does it all online. She does it through her Facebook group, training on her membership site, and ebooks.

How Sarah Became Successfully Unemployed

Sarah had a corporate job at a brokerage firm working 9-5, but then her oldest son was born. She was no longer in her job and switched over to consulting.

She did that for a few years but thought it would be great to have her own business, work from home, and be with her son. She then opened an e-commerce bookstore in 2003 and ran that for nine years.

Through that, she became interested in marketing, which is how she reaches people and is then able to help change their lives.

How to Get Started Teaching Online

Sarah says that she gets started by talking to people and seeing what problem do they have that you can solve. You may have an idea, but you have to know if anyone wants what you’re selling.

It’s more effective to go find some people and find out what their biggest problem is. Then you can offer a solution for people to buy or even offer it for free.

Sarah doesn’t recommend building anything before validating it and making sure people care.

If you don’t have your own Facebook group to validate an idea, then you can join other Facebook groups.

If, for example, you like gardening, go find a Facebook group of gardeners and listen to them and talk to them. You’re not selling. You’re just listening to their problems. And then you can validate from there.

How to Build Your Idea into a Business

Sarah likes to keep it simple. She has sold things before they even existed. It sounds crazy, but you can do it. Here’s how:

You take your idea and your outline of what you will teach or sell, and then you pitch it to people. It could be just 25 people. It doesn’t have to be 10,000 people. You tell them you have an idea and would like to know if they are interested.

Then you send them to a Google Doc that lists the problem you will solve and what they will learn, and you ask for feedback. Then people respond back with what they are and are not interested in.

You then ask them if they’d be interested in buying your product. You’re just looking for a “yes” or “no.”

If they say, “No,” then you ignore everything they’ve said to you about your idea. They just aren’t interested in your product.

If they say, “Yes,” then you send them a link and ask if they are interested in buying it at a discounted rate. For example, you say that you’re going to sell it for $100, but you are offering it right now at $30. Some people will say, “Yes,” and then they buy.

It’s so important to ask for money up front. It doesn’t have to be a lot. But are they willing to put their money where their mouth is? If they’re not willing to buy it yet, then you still have some work to do before you start selling it.

This is a great way to get validation. Maybe 10 people said, “Yes,” and 5 people bought your product.

How to Build Your Idea into a Product

Sarah likes to outline: what are the main things you’re solving, what results are you delivering, how do you envision this playing out, what do people need to know.

Stu McLaren teaches the success path. What are the steps someone needs to take to get from where they are now to where they want to be?

For Sarah’s audience, that’s people who are overwhelmed with a messy kitchen, and they want to get where their kitchen is clean and decluttered and feels great.

Then Sarah would outline the three or four things that her audience would need to do to get from point A to point B. Once she has those steps identified, she can put together a lesson or two for each step.

In summary, here is how you build your idea into a product:

  1. Identify where your audience is now and where they want to be
  2. Outline the steps they need to take to get from where they are now to their goal
  3. Create lessons for each step using text, video, audio, etc.

Sarah also likes to include extra resources. She delivers her training as videos, but her customers also love worksheets. It’s easy for Sarah to put together, and it helps her customers absorb her content and feel like they are getting a greater value.

It’s easy to get overwhelmed, but you can always make it better. Just try something and get it out there. Get some feedback and then revise and modify from there.

Don’t even try to make sure it’s complete and perfect. That could take you 18 months. By then, you’ve lost interest, and the people have disappeared.

How to Deliver Your Product to People

It could be as simple as a PayPal button on your website. People click on it, PayPal sends you an email that you’ve made a sale, and then you send your customer an email with the product. The product could be a link to a PDF in Google Drive.

Sarah says that it’s important not to get hung up on technology. There are a lot of great options out there. Pick one and stick with it.

Summary of How to Create and Sell Products

  1. Figure out what the problem is that you can help solve
  2. Go to where your audience is to figure out who they are and what they need
  3. Create a website
  4. Presell your product and get feedback
  5. Outline your idea
  6. Create your product
  7. Deliver your product

How to Get from Selling a Small Ticket Item to a Big Ticket Item

Sarah says it’s about showing up and letting people know that you’re a real person. A lot of times, people don’t think that you’re actually reading their emails. People are surprised when Sarah responds to her emails.

Letting them know that you care is important. Sarah writes to them like they’re her friends. She doesn’t use a formal template. She is conversational and informal. It